The impact of alignment towards corporate social responsibility on financial performance

Authors

  • fatima azahraa ABRABER PHD student
  • sara BIYAD
  • M’Barka El GHAZALI

DOI:

https://doi.org/10.59051/joaf.v11i1.336

Keywords:

corporate social responsibility, financial performance, degrees of impact, influence criteria.

Abstract

This study aims to analyze the possible impact of the alignment of Moroccan SMEs towards the social responsibility of the company on their financial performance; we studied six cases of companies: maritime sector, real estate, transportation and insurance. The results of our research show that the nature of the activity, and internal policy influence the level of impact, on the other hand, based on a semi-directive analysis based on interviews with the directors the results remain mixed between the positive impact, argument about a negative impact and even debate on a neutral or even non-existent impact. Thus, the study joins the current that the fluctuation of financial performance depends on a basket of several criteria that interact with each other.

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Author Biographies

fatima azahraa ABRABER, PHD student

DOCTORANTE À LA FACULTÉ DES SCIENCES JURIDIQUES, ECONOMIQUES ET SOCIALES MOHAMMEDIA, MAROC

sara BIYAD

DOCTORANTE A LA FACULTE DES SCIENCES JURIDIQUES, ÉCONOMIQUES ET SOCIALES MOHAMMEDIA , MAROC

M’Barka El GHAZALI

University professor at ECOLE NATIONALE DE COMMERCE ET DE GESTION CASABLANCA, MOROCCO

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Published

2020-06-30

How to Cite

ABRABER, fatima azahraa, BIYAD, . sara, & El GHAZALI, M. . (2020). The impact of alignment towards corporate social responsibility on financial performance . Journal of Academic Finance, 11(1), 45–55. https://doi.org/10.59051/joaf.v11i1.336